PR Movie – Riverbank Water Filtration
Trinity Animation has successfully created an informative PR movie for one of the nation’s leading engineering, consulting, and construction firms. This intriguing PR movie was created to educate the Louisville public about the City of Louisville’s riverbank filtration system.
Trinity’s artists created an easy to understand illustration of the proposed water filtration system through the use of the engaging schematic animation. Hence, the PR movie produced for the client was then able to provide an overview of the natural process of filtration using this visual technique.
Since much of the critical processes occur underground and since they do not lend themselves to standard photography, the explanation provided by Trinity’s PR movie was critical to helping the general public understand the key features of the project. Trinity’s animators designed the PR movie to display the underground elements through simplified, schematic animations. The PR movie to provided viewers, even those with no technical background, a clear visual that communicated the essential information about the process. Trinity’s client also used the PR movie to bring to life their plans for new structures: the expansion the riverbank filtration system along the Ohio River with multiple collector wells. Compared to traditional engineering drawings or traditional photography, Trinity’s simplified animation visuals are much more effective in conveying engineering concepts to the general public in a style understood by a broad sector of the public.
Trinity animators have developed an array of simplified animated objects, such as buildings, trees, foliage, dirt, glaciers, clouds, underground collector wells/tunnels, and more. For example, in this PR movie there are many scenes that display a cross-sectional view of the Ohio Riverbank, revealing underground elements and demonstrating the water filtration system in the most effective way. This PR movie also incorporates several short clips of live footage displaying the Ohio River which helps anchor the visual display in the real world.
Additionally, at the beginning of this PR movie, Trinity animators created an attention grabbing intro that treats viewers to a striking visual of the Ohio River Valley surrounding the City of Louisville and depicting the glacial activity of the past few million years that carved out the valley. The PR movie then which the camera then delves into the specifics of the water filtration system. Other abstract 3D elements are included in the animation to provide clarity such as 3D lettering, which provides labels for many components, and animated particles or arrows that signify the direction of certain material, like water running through soil. Combining realistic elements and simplified abstract images supports the ability of the PR movie to tell an effective story to its audience: the public.
Trinity’s client provided animators with a complete pre-recorded audio of the entire script along with basic instructions of what they wanted to be included in the PR movie. This PR movie was divided into three separate segments, which the client needed to work both standing alone as a single segment and as a series of three segments. Trinity animators started with photographs, illustrations, diagrams, and reference videos so they could accurately transform the material into 3D animation and provide the client with the most effective PR movie possible for the client’s needs. Trinity’s artists contributed their artistic eye and story-telling ability to the final PR movie based on the material provided by their client.