Animation is the way to go for marketing over filming, allowing for creative freedom while still creating realistic result. With the growth of realism in computer graphics, we are able to create a life-like fluid animation of Boulevard Brewing Company’s beer. The 3D beer commercial features a variety of Boulevard\u2019s different beers, each with a unique angle and lighting. Cutting between the bottles and the pouring animation, the video comes to life with movement and the vibrancy of color contrasting with the dark background. In addition to movement and color, our animators utilize lighting to instill realism and draw the eye to the product.<\/p>\n