{"id":3117,"date":"2022-04-29T09:15:30","date_gmt":"2022-04-29T15:15:30","guid":{"rendered":"http:\/\/trinityanimation.com\/blog\/?p=3117"},"modified":"2022-07-15T12:49:06","modified_gmt":"2022-07-15T18:49:06","slug":"augmented-reality","status":"publish","type":"post","link":"https:\/\/trinityanimation.com\/blog\/augmented-reality\/","title":{"rendered":"Augmented Reality Animation | Trinity Animation"},"content":{"rendered":"<div>\n<p>One of the marketing trends attracting a lot of attention these days is augmented reality or \u201cAR.\u201d\u00a0 As the required hardware has become less expensive and more commonly available, this technology has become better known and more popular.<\/p>\n<p>An augmented reality animation example that can help explain how AR works is shown below (AR Heart Tech Demo by Trinity Animation).\u00a0 Boiled down to its essentials, augmented reality animation software creates an image or 3D object that the software then blends into a real-life background. The combined image is viewed through the camera aperture of a cell phone.\u00a0 So, as the name implies augmented reality animation adds something to the reality that wouldn\u2019t otherwise be there. \u00a0The blending can be convincing that it is hard to see what is a solid object in the environment and what is an AR overlay image or object.<\/p>\n<\/div>\n<h4>Take a look at this beating heart AR example created by our artists here at Trinity.<\/h4>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/245043710\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<div>\n<p>The first step in the AR Heart Tech Demo) was the modeling of a realistic human heart in 3 dimensions.\u00a0 The heart is animated to show the rhythmic contractions of the heart muscle.\u00a0 Special augmented reality animation software is loaded on a cell phone and the viewer looks through the cell phone camera aperture. \u00a0The viewer sees a beating heart suspended above the flat surface. The beating heart can be enlarged, turned at any angle, and examined in detail by the viewer. Virtual reality like this could be useful in biology classes and used to help healthcare students learn human anatomy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3151\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_3-2.bmp\" alt=\"This image is a still shot close up of the augmented reality beating heart that Trinity artists created. The textures are rendered hyper-realistically.\" width=\"391\" height=\"391\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3150\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_1-2.bmp\" alt=\"This image is a still shot close up of the augmented reality beating heart that Trinity artists created. The textures are rendered hyper-realistically.\" width=\"391\" height=\"390\" \/><\/p>\n<h4><\/h4>\n<hr \/>\n<h4><\/h4>\n<h4>Another example of AR demonstrates how AR can be a very practical tool in daily life.<\/h4>\n<p>In this example, we have modeled certain office tables and created choices as to style, size, and form.\u00a0 The AR software is loaded onto the cell phone and be carried anywhere the cell phone can be carried.<\/p>\n<p>A potential furniture buyer can use the AR software to very accurately show what a particular piece of furniture would look like in their own office or home. The furniture customer can change colors and styles until he or she finds a piece that looks great in the particular part of the room which additional furniture is needed.<\/p>\n<div aria-live=\"polite\" id=\"soliloquy-container-3160_1\" class=\"soliloquy-container soliloquy-transition-fade  soliloquy-theme-base\" style=\"max-width:800px;max-height:450px;\"><ul id=\"soliloquy-3160_1\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-3161\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_1-3.bmp\" alt=\"EDIT_1\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-3162\" class=\"soliloquy-image soliloquy-image-2\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_3-3-800x450_c.bmp\" alt=\"EDIT_3\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-3172\" class=\"soliloquy-image soliloquy-image-3\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_6-2.bmp\" alt=\"EDIT_6\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-4 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-3163\" class=\"soliloquy-image soliloquy-image-4\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_4-2.bmp\" alt=\"EDIT_4\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-5 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-3164\" class=\"soliloquy-image soliloquy-image-5\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2018\/08\/EDIT_5-2.bmp\" alt=\"EDIT_5\" \/><\/li><\/ul><\/div><noscript><style type=\"text\/css\">#soliloquy-container-3160_1{opacity:1}<\/style><\/noscript>\n<h4><\/h4>\n<hr \/>\n<h3>Currently, there are at least four types of augmented reality:<\/h3>\n<ul>\n<li><strong>[a]<\/strong> markerless augmented reality.\u00a0 This technology uses the GPS or digital compass software which commonly runs on a commercial cell phone.\u00a0 It is commonly used for navigation.\u00a0 The user can call up images which provide real-time directions and assistance in finding nearby businesses of points of interest.<\/li>\n<li><strong>[b]<\/strong> marker-based augmented reality.\u00a0 This method uses a camera (commonly a cell phone camera) and some type of visual marker such as a <strong>QR<\/strong> code to generate an image when the marker is sensed by the reader. One advantage of this approach is that simple patterns are used as markers, as they can be easily recognized.<\/li>\n<li><strong>[c]<\/strong> projection-based augmented reality.\u00a0 This technology projects artificial light into real-world surfaces.<\/li>\n<li><strong>[d]<\/strong> superimposition-based augmented reality.\u00a0 This approach to <a href=\"https:\/\/trinityanimation.com\/blog\/creating-vr-tour\/\">VR<\/a> replaces the view of the object with an augmented of the same object.\u00a0 IKEA has developed this technology into a usable form for its customers.<\/li>\n<\/ul>\n<h4>What are QR codes?<\/h4>\n<\/div>\n<p>A quick response code (QR Code) is just a variation on the familiar barcode.\u00a0 \u00a0It was developed by Denso Wave Corporation in 1994, originally for use as vehicle trackers in the auto industry.\u00a0 The QR code square can hold a broad range of information which can be accessed by scanning the code with an ordinary personal cell phone, just as grocery product barcodes are scanned at grocery stores.\u00a0 QR codes can take <i><b>static<\/b><\/i>\u00a0or\u00a0<i><b>dynamic\u00a0<\/b><\/i>forms.\u00a0 As might guess from the term<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<i><b>static<\/b><\/i>&#8221;\u00a0 these QR codes contain a fixed amount of information including items such as:\u00a0 a web address(URL), wifi access details, e-mail address, phone number, calendar event and the like.\u00a0 A <em><strong>&#8220;dynamic&#8221;<\/strong><\/em> QR contains a code that directs the viewer to a target web address.\u00a0 The advantage of to the author of the dynamic QR code is that the target website can be edited and updated at any time.\u00a0 The owner author of the QR can also track scanning activity and therefore learn details about who is scanning the QR, where it is being scanned and how ofte<i>n.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div>\n<hr \/>\n<h3>AR has been adopted by leading applications around the globe<\/h3>\n<div>Pokemon Go:\u00a0 <a href=\"https:\/\/www.nytimes.com\/2016\/07\/12\/technology\/pokemon-go-brings-augmented-reality-to-a-mass-audience.html\">https:\/\/www.nytimes.com\/2016\/07\/12\/technology\/pokemon-go-brings-augmented-reality-to-a-mass-audience.html<\/a><\/div>\n<div>Microsoft Mesh: <a href=\"https:\/\/www.youtube.com\/watch?v=Jd2GK0qDtRg\">https:\/\/www.youtube.com\/watch?v=Jd2GK0qDtRg<\/a><\/div>\n<div>Trinity Animation: <a href=\"https:\/\/vimeo.com\/689831428\">https:\/\/vimeo.com\/689831428<\/a><\/div>\n<div><\/div>\n<\/div>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<div>\n\t\t<div class='ta-footer-blog-sc'>\n\t\t\n\t\t\t<div class='ta-footer-blog-left'>\n\t\t\t\t<a href='\/blog\/'>\n\t\t\t\t\t<span class='ta-footer-text-01'>See more blog entries about<\/span>\n\t\t\t\t\t<span class='ta-footer-text-02'>Trinity Animation<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class='ta-footer-blog-img'>\n\t\t\t\t<a href='http:\/\/www.trinityanimation.com'>\n\t\t\t\t\t<video poster='..\/images\/HubPoster01.jpg' preload='auto' width='300' height'200' loop autoplay muted>\n\t\t\t\t\t\t<source src='https:\/\/player.vimeo.com\/external\/154737567.hd.mp4?s=b829fed2651074d0b1ec5c1f30a85e02ecd1dd4b&profile_id=175' type='video\/mp4' \/>\n\t\t\t\t\t<\/video>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class='ta-footer-blog-right'>\n\t\t\t\t<a href='http:\/\/www.trinityanimation.com'>\n\t\t\t\t\t<span class='ta-footer-text-03'>View a Full Profile of<\/span>\n\t\t\t\t\t<span class='ta-footer-text-04'>Trinity Animation<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the marketing trends attracting a lot of attention these days is augmented reality or \u201cAR.\u201d\u00a0 As the required hardware has become less expensive and more commonly available, this technology has become better known and more popular. An augmented reality animation example that can help explain how AR works is shown below (AR Heart [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71,25],"tags":[129,134,133,136,135],"class_list":["post-3117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-animation","category-vr","tag-3d-rendering","tag-ar","tag-augmented-reality","tag-hyper-realistic-animation","tag-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Augmented Reality Animation Works | Trinity Animation<\/title>\n<meta name=\"description\" content=\"Learn how Trinity Animation blends 3D objects and real-life backgrounds by reading our article. 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