{"id":395,"date":"2008-05-05T17:11:07","date_gmt":"2008-05-05T23:11:07","guid":{"rendered":"http:\/\/trinityanimation.com\/blog\/?p=395"},"modified":"2018-07-26T10:10:42","modified_gmt":"2018-07-26T16:10:42","slug":"surfacetech-3d-furniture-photography","status":"publish","type":"post","link":"https:\/\/trinityanimation.com\/blog\/surfacetech-3d-furniture-photography\/","title":{"rendered":"Surfacetech 3D Furniture Photography"},"content":{"rendered":"<div aria-live=\"polite\" id=\"soliloquy-container-384_1\" class=\"soliloquy-container soliloquy-transition-fade  soliloquy-theme-base\" style=\"max-width:1500px;max-height:978px;\"><ul id=\"soliloquy-384_1\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-385\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-3.jpg\" alt=\"Surfacetech 3D Furniture Photography of the Tesla Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-386\" class=\"soliloquy-image soliloquy-image-2\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-5-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography close ups of Tesla Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-387\" class=\"soliloquy-image soliloquy-image-3\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-9-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography of Zip Table\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-4 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-388\" class=\"soliloquy-image soliloquy-image-4\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-11-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography of Triumph Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-5 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-389\" class=\"soliloquy-image soliloquy-image-5\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-12-1500x978_c.jpg\" alt=\"SurfacetechConfTrainingBrochure-FINAL-12\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-6 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-390\" class=\"soliloquy-image soliloquy-image-6\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-13-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography of Camber Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-7 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-391\" class=\"soliloquy-image soliloquy-image-7\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-15-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography of Geometry Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-8 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-392\" class=\"soliloquy-image soliloquy-image-8\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-17-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography of Bridge Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-9 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-393\" class=\"soliloquy-image soliloquy-image-9\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-19-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography of Parker Collection\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-10 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-394\" class=\"soliloquy-image soliloquy-image-10\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/SurfacetechConfTrainingBrochure-FINAL-201-1500x978_c.jpg\" alt=\"Surfacetech 3D Furniture Photography rear cover art\" \/><\/li><\/ul><\/div><noscript><style type=\"text\/css\">#soliloquy-container-384_1{opacity:1}<\/style><\/noscript>\n<p>This is the Training And Conference Catalog created for Surfacetech (a\/k\/a Surface Technologies Furniture)\u00a0\u2013 a Kansas City based manufacturer of premium design tables. To produce a broad spectrum of furniture photography on a limited timeline and budget, the entire catalog was produced with 3D digital imaging rather than furniture photography.<\/p>\n<h2>Furniture Photography vs. 3D rendering<\/h2>\n<p>Furniture photography requires extensive scouting and rights management for any sort of elaborate environment. Some environments are virtually unavailable, such as hospitals and airports. Others will require some kind of fee for the usage, and may even encumber the resulting shots with rights issues \u2013 you want to put out another ad, you have to ask permission and pay another fee.<\/p>\n<p>Also, every piece of furniture needs to physically exist \u2014 in some cases this is not possible on the production timeline, or it will require fabricating and transporting a lot of unsold inventory, or at the very least risk denting a lot of heavy and valuable furniture.<\/p>\n<p>An alternate to doing furniture photography from picturesque locations is to build the sets on a soundstage. This too has many drawbacks, the most obvious being the cost and time required for construction. Usually once the shots are completed, the set is broken down and discarded, so no re-shoots will be possible without substantial costs.<\/p>\n<p>All these issues are nicely solved with 3D digital imaging by Trinity Animation. The results are believable. They include every prop and nuance that the art director required. Every shot can be revisited \u2013 weeks or even years later.<\/p>\n<h2>Production<\/h2>\n<p>Trinity has amassed a substantial prop collection for use by our clients. So, laptops, lamps, paintings and cityscape backdrops add little to the project scope, and the focus stays on artful presentation of the furniture presented in the catalog. The entire project for this catalog was completed in approximately 8 weeks.<\/p>\n<h2>Direction<\/h2>\n<p>This catalog was art directed by Jillian Pai of <a class=\"t3d-link\" title=\"Iconic Revolution Design\" href=\"http:\/\/contractfurnituredesign.com\/\" target=\"_blank\" rel=\"noopener\">Iconic Revolution Design<\/a>. Ms. Pai is an expert in both design and marketing. Her approach to directing Trinity\u2019s virtual furniture photography is to keep the furniture front and center and not add a lot of distracting elements in the background. So, while each scene looks livable, and lived in, there is a generally minimalist approach to populating each set.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-397\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/surftech_trainconf_printed-300x224.jpg\" alt=\"Surface Technologies 2008 Furniture Photography Catalog by Trinity Animation\" width=\"300\" height=\"224\" \/><\/p>\n<p>[A photo of the printed furniture brochure]<\/p>\n<p><a class=\"t3d-link\" title=\"Surface Technologies Conference and Training 2007 catalog\" href=\"http:\/\/trinityanimation.com\/pdf\/SurfacetechConfTrainingBrochure-FINAL.pdf\">Download a PDF<\/a> of the finished brochure.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-399 size-full\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2008\/05\/SurfacetechConfTrainingBrochure-FINAL-7-1024x660.jpg\" alt=\"Furniture Photography of flip-down desking for laptop stowage\" width=\"1024\" height=\"660\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2008\/05\/SurfacetechConfTrainingBrochure-FINAL-7-1024x660.jpg 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2008\/05\/SurfacetechConfTrainingBrochure-FINAL-7-1024x660-300x193.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2008\/05\/SurfacetechConfTrainingBrochure-FINAL-7-1024x660-768x495.jpg 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2008\/05\/SurfacetechConfTrainingBrochure-FINAL-7-1024x660-500x322.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2008\/05\/SurfacetechConfTrainingBrochure-FINAL-7-1024x660-400x258.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Virtual Furniture Photography <span style=\"text-decoration: underline;\">and video<\/span>!<\/h2>\n<p>Later, a short animation was developed from the pictures on page 6 for the Docking Station desk \u2013 showing how a laptop can be safely stowed away in a classroom environment. Because the entire scene was already developed, the only cost for this animation was for an animator at Trinity to create the movements!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/72056721\" width=\"640\" height=\"565\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/72056721\">Animated Furniture Demonstration<\/a> from <a href=\"https:\/\/vimeo.com\/trinityanimation\">Trinity Animation<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n\n\t\t<div class='ta-footer-blog-sc'>\n\t\t\n\t\t\t<div class='ta-footer-blog-left'>\n\t\t\t\t<a href='\/blog\/category\/product-marketing'>\n\t\t\t\t\t<span class='ta-footer-text-01'>See more blog entries about<\/span>\n\t\t\t\t\t<span class='ta-footer-text-02'>Product Marketing<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class='ta-footer-blog-img'>\n\t\t\t\t<a href='http:\/\/www.trinityanimation.com\/product-marketing'>\n\t\t\t\t\t<video poster='..\/images\/Products-Poster_01.jpg' preload='auto' width='300' height'200' loop autoplay muted>\n\t\t\t\t\t\t<source src='https:\/\/player.vimeo.com\/external\/154876823.hd.mp4?s=746bc6e1b686b7f766946e904641242558449ad1&profile_id=175' type='video\/mp4' \/>\n\t\t\t\t\t<\/video>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class='ta-footer-blog-right'>\n\t\t\t\t<a href='http:\/\/www.trinityanimation.com\/product-marketing'>\n\t\t\t\t\t<span class='ta-footer-text-03'>View a Full Profile of<\/span>\n\t\t\t\t\t<span class='ta-footer-text-04'>Trinity Animation<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is the Training And Conference Catalog created for Surfacetech (a\/k\/a Surface Technologies Furniture)\u00a0\u2013 a Kansas City based manufacturer of premium design tables. To produce a broad spectrum of furniture photography on a limited timeline and budget, the entire catalog was produced with 3D digital imaging rather than furniture photography. Furniture Photography vs. 3D rendering [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-furniture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Differences Between 3D Digital Imaging &amp; Furniture Photography<\/title>\n<meta name=\"description\" content=\"Be informed before beginning an animation project with the help of Trinity Animation. Our article discusses the benefits of 3D rendering over traditional furniture photography.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trinityanimation.com\/blog\/surfacetech-3d-furniture-photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Differences Between 3D Digital Imaging &amp; Furniture Photography\" \/>\n<meta property=\"og:description\" content=\"Be informed before beginning an animation project with the help of Trinity Animation. 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