{"id":4231,"date":"2024-10-30T15:56:43","date_gmt":"2024-10-30T21:56:43","guid":{"rendered":"https:\/\/trinityanimation.com\/blog\/?p=4231"},"modified":"2024-11-08T11:24:39","modified_gmt":"2024-11-08T17:24:39","slug":"behind-the-scenes-creating-a-holiday-commercial-for-the-kansas-lottery","status":"publish","type":"post","link":"https:\/\/trinityanimation.com\/blog\/behind-the-scenes-creating-a-holiday-commercial-for-the-kansas-lottery\/","title":{"rendered":"Behind The Scenes: Creating a Holiday Commercial for the Kansas Lottery"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the holidays around the corner, our animators have been getting into the spirit with our newest project for the <a href=\"https:\/\/www.kslottery.com\/\" target=\"_blank\" rel=\"noopener\">Kansas Lottery<\/a> produced by <a href=\"https:\/\/jna-advertising.com\/\" target=\"_blank\" rel=\"noopener\">JNA Advertising<\/a>.\u00a0 Keep reading to see the process of creating this commercial by mixing live action and animation.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Watch the Holiday Magic<\/h2>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xkMzrExAqRo?si=W9Yz7Bf6hb01nFsJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Creating a Concept for the Commercial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The concept for the commercial was developed by JNA Advertising, who provided us with the script and overarching creative vision. Our role was to bring that vision to life through VFX, specifically, by creating a compelling look for the CG snow globe that would feel real within the live-action scenes. Our team had the opportunity to design the appearance and fine details of the snow globe itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This collaborative approach allowed us to focus on the technical and visual elements while staying true to the original concept, resulting in a final product that captured the spirit of the Kansas Lottery\u2019s holiday campaign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4239 aligncenter\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewLightingTheSet-300x169.webp\" alt=\"\" width=\"451\" height=\"254\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewLightingTheSet-300x169.webp 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewLightingTheSet-1024x576.webp 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewLightingTheSet-768x432.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewLightingTheSet-1536x864.webp 1536w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewLightingTheSet.webp 1600w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Each Step of the Process<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The process from concept to completion for creating this commercial involved several meticulous steps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, we crafted a physical model, a painted wooden cylinder resembling the eventual digital snow globe. We added tracking markers to guide its replacement with the CG model later on.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4234 aligncenter\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropsBeingPainted-300x225.webp\" alt=\"\" width=\"457\" height=\"343\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropsBeingPainted-300x225.webp 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropsBeingPainted-1024x768.webp 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropsBeingPainted-768x576.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropsBeingPainted-1536x1152.webp 1536w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropsBeingPainted.webp 1600w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With our stand-ins prepped, we moved into filming, where actors interacted with these props as if they were real snow globes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4251 aligncenter\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BehindTheScenesOfProductionSet-300x225.webp\" alt=\"\" width=\"503\" height=\"377\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BehindTheScenesOfProductionSet-300x225.webp 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BehindTheScenesOfProductionSet-1024x768.webp 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BehindTheScenesOfProductionSet-768x576.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BehindTheScenesOfProductionSet-1536x1152.webp 1536w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BehindTheScenesOfProductionSet.webp 1600w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After filming, we moved into post-production, where our team motion-tracked the markers on the stand-ins. This step was crucial as it allowed us to overlay the digital snow globe model seamlessly, matching every nuanced motion, rotation, and hand-off precisely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then came the digital compositing, where we inserted the CG model, adjusted the lighting, color, and texture to blend naturally with the live-action background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, we fine-tuned colors, shadows, and reflections to ensure the digital snow globe looked like it belonged within the live-action scene. The final export showcased a cohesive, visually engaging scene that brings the holiday spirit to life.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>Making the Props<\/b><\/h2>\n<figure id=\"attachment_4235\" aria-describedby=\"caption-attachment-4235\" style=\"width: 246px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4235 size-medium\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropMakerHoldingStandInSnowGlobWithTrackingMarkers-scaled-e1730322450196-246x300.webp\" alt=\"\" width=\"246\" height=\"300\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropMakerHoldingStandInSnowGlobWithTrackingMarkers-scaled-e1730322450196-246x300.webp 246w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropMakerHoldingStandInSnowGlobWithTrackingMarkers-scaled-e1730322450196-838x1024.webp 838w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropMakerHoldingStandInSnowGlobWithTrackingMarkers-scaled-e1730322450196-768x938.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropMakerHoldingStandInSnowGlobWithTrackingMarkers-scaled-e1730322450196-1257x1536.webp 1257w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/PropMakerHoldingStandInSnowGlobWithTrackingMarkers-scaled-e1730322450196.webp 1442w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><figcaption id=\"caption-attachment-4235\" class=\"wp-caption-text\">Nicholas Kaighen, animator, holding the snow globe props he made<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In preparation for the shoot, we handcrafted wooden props to represent the digital snow globe that would eventually replace them in post-production. Each wooden prop had to be cut, sanded, and carefully painted to match the exact shape, size, and color of the base for the final CG snow globe. This step wasn\u2019t just about creating a placeholder, but about making an accurate physical reference for our VFX team.\u00a0 These props allowed actors to physically handle something tangible during filming.\u00a0 Once these props were ready, we added tracking markers to them.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Using Tracking Markers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The tracking markers on our snow globe props were essential for accurately inserting the CG model in post-production. These high-contrast black-and-white markers provided a consistent reference for the tracking software, allowing it to precisely gauge the position, orientation, and rotation of each prop throughout the scenes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When editing, we used these markers to create a digital map of the prop&#8217;s movement, which then guided the placement of the CG snow globe. The markers tracked every tilt, pass, and rotation of the snow globe in the hands of the actors to be perfectly replicated by the digital model. By leveraging these tracking markers, we achieved a seamless integration that made the CG snow globe appear as a natural part of the live-action footage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4236 aligncenter\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/LinedUpPaintedPropsWithMarkersAndLighting-e1730322762500-300x107.webp\" alt=\"\" width=\"581\" height=\"207\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/LinedUpPaintedPropsWithMarkersAndLighting-e1730322762500-300x107.webp 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/LinedUpPaintedPropsWithMarkersAndLighting-e1730322762500-1024x365.webp 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/LinedUpPaintedPropsWithMarkersAndLighting-e1730322762500-768x274.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/LinedUpPaintedPropsWithMarkersAndLighting-e1730322762500-1536x547.webp 1536w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/LinedUpPaintedPropsWithMarkersAndLighting-e1730322762500.webp 1600w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Working Behind the Scenes<\/h2>\n<p>Get a closer look into how we used our custom props to make movie magic on set.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"2024 Holiday Scratch BTS with Trinity\" src=\"https:\/\/player.vimeo.com\/video\/1027384330?h=a0068b6ce2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h2><b>Meticulously Making the Snow Globe Come to Life<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the standout challenges in creating this commercial was achieving perfect movement matching between the live-action props and the CG snow globe. Even with tracking markers in place, there were moments where the tracking data wasn\u2019t flawless. Subtle shifts or inconsistencies in lighting, reflections, or the way the props were handled sometimes created less-than-ideal tracking results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these instances, our VFX team had to jump in and manually correct any misalignment. This process involved meticulously adjusting the CG snow globe\u2019s position, rotation, or scale, frame by frame, to keep it perfectly in sync with the actors\u2019 movements. These manual fixes were time-consuming, but they were critical for maintaining the illusion of a real snow globe seamlessly passed between hands.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4237 aligncenter\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewBackgroundLookHoldingPropOnSet-300x225.webp\" alt=\"\" width=\"421\" height=\"316\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewBackgroundLookHoldingPropOnSet-300x225.webp 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewBackgroundLookHoldingPropOnSet-1024x768.webp 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewBackgroundLookHoldingPropOnSet-768x576.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewBackgroundLookHoldingPropOnSet-1536x1152.webp 1536w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/ProductionCrewBackgroundLookHoldingPropOnSet.webp 1600w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Blending Live Action and Animation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Filming with live actors adds a whole new layer of complexity to the animation process. Actors have natural, spontaneous movements that can be challenging to account for in post-production. Every slight adjustment affects the CG placement, meaning the VFX team has to be certain the digital snow globe perfectly matches these unpredictable movements. Even minor discrepancies would be noticeable and could potentially ruin the illusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, actors had to interact with the lightweight wooden prop as if it were a heavy, yet delicate snow globe. This meant that they had to consciously add a sense of weight to their movements, carefully adjusting how they lifted, passed, and held the prop.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4238\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BackgroundViewOfActorHoldingPropSnowGlobe-300x169.webp\" alt=\"Behind the scenes look of actor on the monitor holding prop to create this commercial\" width=\"456\" height=\"257\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BackgroundViewOfActorHoldingPropSnowGlobe-300x169.webp 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BackgroundViewOfActorHoldingPropSnowGlobe-1024x576.webp 1024w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BackgroundViewOfActorHoldingPropSnowGlobe-768x432.webp 768w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BackgroundViewOfActorHoldingPropSnowGlobe-1536x864.webp 1536w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2024\/10\/BackgroundViewOfActorHoldingPropSnowGlobe.webp 1600w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>Utilizing the Right Software<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To bring the CG snow globe to life, we primarily relied on two powerful software tools: 3ds Max and After Effects. Using 3ds Max, we modeled and animated the snow globe, crafting every detail from the swirling snow inside to the reflections on the glass. This software allowed us to create a photorealistic model that would seamlessly integrate with the live-action footage, and capture the intricate details you would find on a real snow globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After creating the CG elements, we moved the project into After Effects for compositing and final adjustments. Here, we aligned the digital snow globe with the footage, applying tracking data from the markers on our stand-ins. After Effects also allowed us to enhance colors, adjust lighting, and add subtle effects to make sure the digital snow globe felt completely embedded in the live-action environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A key innovation that made this commercial possible was our use of the GeoTracker plugin for After Effects, a relatively new tool designed specifically for tracking basic geometric shapes like cubes and cylinders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GeoTracker\u2019s advanced tracking capabilities meant that even with the simple cylindrical props, we could capture detailed positional and rotational data to guide our CG replacement. By using this plugin, we bypassed the usual tracking limitations and saved hours of manual work.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Let&#8217;s Work Together <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For 30 years, Trinity Animation has excelled in creating high-quality medical, technical, marketing, interactive, and character animations!\u00a0 Partner with us for a full-service experience from concept to final delivery.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/trinityanimation.com\/contact-us\" target=\"_blank\" rel=\"noopener\">Contact us today for all your animation needs.<\/a>\u00a0\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Written with the help of Matt Tyree and Nicholas Kaighen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the holidays around the corner, our animators have been getting into the spirit with our newest project for the Kansas Lottery produced by JNA Advertising.\u00a0 Keep reading to see the process of creating this commercial by mixing live action and animation.\u00a0 &nbsp; Watch the Holiday Magic &nbsp; Creating a Concept for the Commercial The [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4269,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71],"tags":[105,191,86],"class_list":["post-4231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-animation","tag-3d-product-animation","tag-kansas-city-animation-studio","tag-marketing-animation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- Medical, Technical, Marketing and AR Animation | Trinity Animation<\/title>\n<meta name=\"description\" content=\"Creating a commercial that mixes live action and animation can be tricky. 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