{"id":543,"date":"2012-12-10T14:13:25","date_gmt":"2012-12-10T20:13:25","guid":{"rendered":"http:\/\/trinityanimation.com\/blog\/?p=543"},"modified":"2018-05-11T08:48:55","modified_gmt":"2018-05-11T14:48:55","slug":"car-commercial-animated-corvette","status":"publish","type":"post","link":"https:\/\/trinityanimation.com\/blog\/car-commercial-animated-corvette\/","title":{"rendered":"Car Commercial &#8211; Animated &#8217;67 Corvette Rebody"},"content":{"rendered":"<p>WATCH THE FULL HD CAR COMMERCIAL MOVIE AT BOTTOM \u2013 OR <a title=\"Vimeo Corvette Commercial\" href=\"https:\/\/vimeo.com\/64727057\" target=\"_blank\" rel=\"noopener\">DIRECT LINK TO\u00a0VIMEO!<\/a><\/p>\n<p><a href=\".\/TrinityAnimation.com 3D animated corvette car commercial_files\/CRC1.jpg\"><div aria-live=\"polite\" id=\"soliloquy-container-535_1\" class=\"soliloquy-container soliloquy-transition-fade  soliloquy-theme-base\" style=\"max-width:1500px;max-height:750px;\"><ul id=\"soliloquy-535_1\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-536\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial01.jpg\" alt=\"CRC-Corvette-Car-Commercial01\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-537\" class=\"soliloquy-image soliloquy-image-2\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial02.jpg\" alt=\"CRC-Corvette-Car-Commercial02\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-538\" class=\"soliloquy-image soliloquy-image-3\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial03.jpg\" alt=\"CRC-Corvette-Car-Commercial03\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-4 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-539\" class=\"soliloquy-image soliloquy-image-4\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial05.jpg\" alt=\"CRC-Corvette-Car-Commercial05\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-5 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-540\" class=\"soliloquy-image soliloquy-image-5\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette02.jpg\" alt=\"CRC-Corvette02\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-6 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-542\" class=\"soliloquy-image soliloquy-image-6\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette031-1.jpg\" alt=\"brochure-11inx25.5in-trifold-outside\" \/><\/li><\/ul><\/div><noscript><style type=\"text\/css\">#soliloquy-container-535_1{opacity:1}<\/style><\/noscript><\/a><\/p>\n<hr \/>\n<p><a href=\".\/TrinityAnimation.com 3D animated corvette car commercial_files\/CRC1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-544 aligncenter\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC1.jpg\" alt=\"CRC1\" width=\"320\" height=\"78\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC1.jpg 320w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC1-300x73.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<p><a title=\"Classic Reflection Coachworks website\" href=\"http:\/\/www.crcoachworks.com\/\" target=\"_blank\" rel=\"noopener\">Classic Reflection Coachworks <\/a>\u00a0(CRC)\u00a0company was designing a complete \u201crebody\u201d for a modern Corvette to make it look like a <a title=\"Gallery of 1967 Corvette images\" href=\"http:\/\/thethrottle.thechive.com\/2011\/09\/29\/this-is-the-1967-427-vette-stingray-in-high-res-34-hq-photos\/\" target=\"_blank\" rel=\"noopener\">1967 edition 427 Sting-Ray<\/a>\u00a0and needed an animated car commercial to start marketing it immediately. This limited run design allows enthusiasts to have all the performance, safety and conveniences of a modern car, but with a convincing historic exterior. Trinity was tasked with creating an exciting animated car commercial for this design that had yet to be built.<\/p>\n<h2>Building the car model for the car commercial<\/h2>\n<p>Trinity was provided with the 3D solid modeling files that CRC had designed to create the body molds, and from these we created the complete 3D model of the car.<\/p>\n<p>Additionally, the tunnel interior was built based on reference photography of existing tunnels, adding a bit of creative license for the dramatic look that we were after.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-545 size-full\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env01.jpg\" alt=\"Car commercial - tunnel environment\" width=\"640\" height=\"360\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env01.jpg 640w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env01-300x169.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env01-500x281.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env01-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-546\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env02.jpg\" alt=\"CRC-Corvette-Car-Commercial_env02\" width=\"640\" height=\"360\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env02.jpg 640w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env02-300x169.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env02-500x281.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env02-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-547 size-full\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env03.jpg\" alt=\"Car commercial tunnel exit and mountainous environment design.\" width=\"640\" height=\"360\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env03.jpg 640w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env03-300x169.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env03-500x281.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env03-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-548\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env04.jpg\" alt=\"CRC-Corvette-Car-Commercial_env04\" width=\"640\" height=\"360\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env04.jpg 640w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env04-300x169.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env04-500x281.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial_env04-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>A 3D model of a current year Corvette was purchased from <a title=\"TurboSquid 3D model bank\" href=\"http:\/\/www.turbosquid.com\/\" target=\"_blank\" rel=\"noopener\">TurboSquid<\/a> to transform into the 67 during the car commercial. Trinity modified an existing human from its stock 3D model library to put in the driver\u2019s seat. The driver was animated with some subtle movements to appear totally lifelike.<\/p>\n<p>At the midpoint of the tunnel the car transforms from the original sixth-generation Corvette like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-549 size-full\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-after.jpg\" alt=\"Car commercial C6 6th generation corvette before transition.\" width=\"640\" height=\"360\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-after.jpg 640w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-after-300x169.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-after-500x281.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-after-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-550 size-full\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-before.jpg\" alt=\"Car commercial 1967 Corvette rebody after transition\" width=\"640\" height=\"360\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-before.jpg 640w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-before-300x169.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-before-500x281.jpg 500w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial-before-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The transition from a modern car to the rebodied 67 car is handled with a mix of glows, flares, particle effects and colorful flashes of light.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-551\" src=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRCtransition1.jpg\" alt=\"CRCtransition1\" width=\"480\" height=\"212\" srcset=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRCtransition1.jpg 480w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRCtransition1-300x133.jpg 300w, https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRCtransition1-400x177.jpg 400w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Trinity Animation acted as art director for this project. \u00a0After some back and forth over the desired final car commercial, Trinity provided a rough script of the animation and later a draft \u201canimatic\u201d of the car commercial along with test images for the tunnel interior and exterior, as well as the finished car model as it was refined.<\/p>\n<p>After all elements were approved, Trinity completed this animation with the addition of sound effects, music, narration, overlays and transition effects for a conservative budget. Project timeline was 3 weeks from start to finish. In addition, Trinity generated several high quality still images at poster resolution for CRC\u2019s marketing through brochures, advertising, and web.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/64727057\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WATCH THE FULL HD CAR COMMERCIAL MOVIE AT BOTTOM \u2013 OR DIRECT LINK TO\u00a0VIMEO! Classic Reflection Coachworks \u00a0(CRC)\u00a0company was designing a complete \u201crebody\u201d for a modern Corvette to make it look like a 1967 edition 427 Sting-Ray\u00a0and needed an animated car commercial to start marketing it immediately. This limited run design allows enthusiasts to have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22,71],"tags":[],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-marketing-animation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Animated Car Commercial for &#039;67 Corvette Rebody<\/title>\n<meta name=\"description\" content=\"Take your love of vintage cars to the next level by checking out a CR Coachworks 1967 Sting Ray built on a modern C6! Trinity Animation produced this completely CG 3D animated car commercial for a rebodied Corvette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trinityanimation.com\/blog\/car-commercial-animated-corvette\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animated Car Commercial for &#039;67 Corvette Rebody\" \/>\n<meta property=\"og:description\" content=\"Take your love of vintage cars to the next level by checking out a CR Coachworks 1967 Sting Ray built on a modern C6! Trinity Animation produced this completely CG 3D animated car commercial for a rebodied Corvette.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trinityanimation.com\/blog\/car-commercial-animated-corvette\/\" \/>\n<meta property=\"og:site_name\" content=\"Medical, Technical, Marketing and AR Animation | Trinity Animation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trinity-Animation-106946617793\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-10T20:13:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-11T14:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trinityanimation.com\/blog\/wp-content\/uploads\/2016\/07\/CRC-Corvette-Car-Commercial02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Lammers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Lammers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/\"},\"author\":{\"name\":\"Jim Lammers\",\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/#\\\/schema\\\/person\\\/b362f44ebb4b343ebe947b208b984921\"},\"headline\":\"Car Commercial &#8211; Animated &#8217;67 Corvette Rebody\",\"datePublished\":\"2012-12-10T20:13:25+00:00\",\"dateModified\":\"2018-05-11T14:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/CRC-Corvette-Car-Commercial02.jpg\",\"articleSection\":[\"Automotive\",\"Marketing Animation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/\",\"url\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/\",\"name\":\"Animated Car Commercial for '67 Corvette Rebody\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/car-commercial-animated-corvette\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trinityanimation.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/CRC-Corvette-Car-Commercial02.jpg\",\"datePublished\":\"2012-12-10T20:13:25+00:00\",\"dateModified\":\"2018-05-11T14:48:55+00:00\",\"description\":\"Take your love of vintage cars to the next level by checking out a CR Coachworks 1967 Sting Ray built on a modern C6! 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