Product Visualization

The Silver task chair by Kimball is a great example of Trinity’s office furniture product marketing rendering.

We can take your designs and ideas and translate them into beautiful product visualizations. Any aspect can be changed to suit your needs, from the colors used to the materials used in the construction. Because the model is completely digital, customization of your realistic product rendering can occur in a fraction of the time it would take to build another prototype.

Once the rendering is completed, it can be showcased in any location you can imagine. Our animators will construct an environment to best showcase your design, using the same care and attention demonstrated with your model. Beautiful lighting and shadow will further enhance the sense of realism in your product rendering, causing you to feel like you are in the room with your chair.

Electri-Cable Assemblies (or ECA) had a new tower base for USB/power/ethernet product called Isle. The first order of business was to produce product marketing renderings in various finishes so that the product could be marketed before waiting for manufacturing to ramp up. In this case, a prototype existed, but not in the desired variety of finishes. Starting from provided 3D digital solid model files, Trinity created white, black and silver beauty shot product renderings for ECA.

In addition to the Isle product renderings and animation, we created product shots for the entire ECA line. Each piece was rendered separately, and then inserted into an environment to show how it would integrate into a typical working environment.

In 2012, Hi5 Furniture began production on a new full color catalog of their product line. They would use all product marketing rendering rather than photography, so many unique environments and many detail close-ups would be required.

Working with art direction from Iconic Revolution (Chicago), Trinity Animation developed and fine-tuned each unique environment to match the style and feel of the associated Hi5 model line. Environments needed for the furniture renderings would include conference, hospitality, training, mobile, nesting tables and several other categories. Each environment needed to appear modern and fresh, without distracting from the featured tables.

One way to keep the budget focused on the important items (in this case – the tables) is to use stock 3D models for set dressing where possible. With tens of thousands of stock models available at no added charge in Trinity Animation’s library to populate scenes, it was easy to find chairs, sofas, light fixtures, pillows and electronics to dress each set. We take care to have fully contemporary electronic models, so that scenes don’t show laptops or TVs that date it back a couple of Presidential Administrations. Trinity purchases and creates stock models frequently, to improve this virtual warehouse of props. Clients can browse and select props directly if they wish.

Trinity Animation worked with Connectrac to create a 3D product marketing rendering of their power and cable management systems. These animations display in detail how power and data can be routed over existing floors, or built into a brand new one. This removes the ever present eyesores of cable 'nests' around an office, and enhances overall safety by eliminating tripping hazards.

This was a perfect opportunity to market with a 3D product visualization of the system. While setting up a standard photo shoot to show off the system would have been possible, the high quality animations created by Trinity Animation show the process step by step. Starting from a bare room, the elements are placed one by one, until you can see how the cable organizational solution blends into the surroundings.

Our animators can stage your product in any environment you wish and give you any number of shots and angles. Using the latest in animation and realistic product rendering techniques, we will create a 3D product rendering that is sure to impress your clients and investors.

A desk furniture product marketing rendering created by Trinity Animation can lessen many stresses associated with marketing a new furniture line. Typically, to market a new desk line, a whole range of prototypes is required. Perhaps even two or three variations of each to show off different colors and finishes. The pieces must be staged (generally in a constructed environment), and great care must be taken to ensure that the imagery comes across as being perfect. No scuffs, stray shadows, or dust.

As you can imagine, this amounts to a monumental task, requiring considerable investment of capital and labor hours. If instead a desk furniture product visualization is used, the same effect can be achieved without the hassle. The finished stills or animations can be used in any number of applications, from print to web, or even blown up larger than life as a tradeshow backdrop.

When creating a high end product, you want to have the best possible representation for your product marketing efforts. With a product visualization by Trinity Animation, you can display only the best features of your product, without any of the blemishes or difficulties of real photo shoots.

A stunning example of how detailed realistic product marketing renderings can be, this series of images focuses on high end diamond engagement rings. Each ring is presented in such a pristine fashion, they look almost too good to be real. A series of jewelry product renderings like this would also be highly customizable. Each aspect could be changed almost at whim.

Rinnai needed to display their new line of water heaters, but they didn’t have a prototype made. We stepped in and created a line of product marketing renderings, both white room isolation shots and environment shots. This allowed Rinnai to market with their new product far earlier than they would have been able to otherwise.

Triton wanted to display their Sawfish submersible tree cutter, but had difficulty with traditional media. Trinity Animation was able to create a product marketing animation that displayed with ease how the product worked, and exactly the benefits that it could provide for a prospective client.