Summit Plaza – Exterior Real Estate Renderings
Trinity Can Help Retailers and Builders Adapt and Thrive with its State-of-the Art Real Estate Renderings
“The rise of e-commerce, digital technologies, and diversified communities are driving a need for engaging shopping experiences that generate brand buzz and connect with customers. Although consumers relish easy online shopping, they still want to be entertained while they walk the aisles, and they still want to touch, feel and experience products before purchasing,” – Natural Insight, author Caroline Lane.
According to Internet Retailer, internet sales represented 15.6 of total retail sales in 2016. In sum, nearly 1 out of every 6 dollars spent in the retail sphere were spent online. There is every reason to believe that this percentage will hold steady and even grow.
This clearly represents a critical challenge for shopping center based retailers. Alex Jones of Fjord London reasons that “consumers will expect in-store shopping to be as good as online.” Jones asserts that if consumers take the trouble to visit a store, the consumer will expect the experience to be more than just a transaction. The key concept according to Jones is that, “successful retailers today must sell products brilliantly, but they also must stage meaningful and memorable experiences.”
“E-commerce has changed the retail landscape. Brick-and-mortar stores now not only compete against each other but also face competition from e-tailers worldwide. Whilst online retailers give shoppers convenience, offline tenants and malls have a competitive advantage of owning a physical space that can bring people together for both social (a place where one can hang out with their friends and family) and experiential (a place where they can discover new things) activities.” – Mark Lai, Account and Business Development from Accumbens Network.
Summit Plaza consists completely of original work of Trinity’s artists. The shopping center animation opens with a sweeping aerial overview of a cityscape. The cityscape includes everything from autos driving on a highway to a commuter train running beside the shopping mall property. In the background, Trinity artists have constructed a modern cityscape with high-rise office buildings towering over the horizon. The illusion of distance and a faint fog are created using a technique called a “physical camera” and “depth of field” settings. “Depth of field” is a characteristic of a camera lens setting. Camera lenses can only focus on a single point, but there is a defined distance in which the image will look reasonably sharp. Trinity’s artists use similar techniques to display objects and people at differing distances from the virtual camera.
Trinity’s artist trace a path through an urban underpass and then move on to the entertainment center of the shopping center. As the shopping center animation progresses the sun sets, and the evening sky turns to dusk. These lighting effects, both natural and artificial, are expertly reproduced in this real estate rendering. The last shot in the shopping center animation is a sunset view of an outdoor restaurant and walk-way pleasingly filled with strollers and shoppers.