Trinity Animation developed this informative 3D furniture animation to serve as an instructional video for new purchasers of the Quantum 9000 office chair, manufactured by Raynor. It clearly and delightfully demonstrates the product’s advanced features and instructs how to assemble the chair, providing customers with a convenience product satisfaction. The client provided Trinity Animation with the script and rough description of how they wanted the 3D animation video to look, however, many aspects were left up to Trinity artists to decide.
Through the use of 3D animation, Trinity artists have the ability to manipulate the movements of the office chair in unique ways that live footage can’t accomplish. In this instructional 3D animation video, the office chair is smoothly maneuvered through wide open space without force from a visible actor, which minimizes distractions and engages viewers through the movements of the chair. For instance, during the construction of the chair, each individual part is promptly shifted, flipped, and placed in a way that effectively communicates the information to viewers. In another scene, multiple office chairs assemble into a dynamic configuration where they engage in sequential twirling movements, which is an intriguing movement that is easily accomplished in 3D software. Unlike live footage, Raynor’s marketing department could display any sequence of movements they could imagine, which might help the consumer understand their products usefulness.
Trinity’s 3D animation can readily match the accuracy of live footage, with its ability to product phot-real images. The fabric, metal, mesh, and plastic of the chair are rendered with photograph –like qualities to provide viewers with a fully accurate representation of the product. To produce the final 3D model of the office chair for this animation video, the client provided Trinity animators with the original 3D model that was used to manufacture the molds, however, Trinity artists then remodeled it to produce hyper-realistic textures and details. Additionally, through 3D software, Trinity animators were able to conveniently produce multiple replicas of the chair to display all of the available color options. Once these models are produced the customer can return in future seasons and take advantage of the work. Trinity artists can start with the base of the existing model and make any updates the client needs to display new models, fabric, textures and other features.
Trinity artists have complete control over lighting, background, and camera movements. Quick but precise camera movements vary back and forth between close-up and distance image shots which display each individual lever and the action it performs. Many of the levers on this chair are hidden and located under the seat, so Trinity artists determined what the best solution was to clearly display where the lever is, what it does, and how it works. For this 3D furniture animation video, they chose a simple white background allowing the main focus to be the office chair. The controlled lighting through 3D software gives it a clean, detailed, professional look. This method is more convenient compared to capturing live footage which involves securing an appropriate physical photography studio as well as lighting and human photographers.
Another element of this 3D furniture animation video that was highly influenced by Trinity artists are the 2D motion graphics which label components and communicate its functions more precisely than oral narration alone. For example, in the scene displayed to the right, angle measurements appear along the backrest of the office chair to provide more information about the range of tilt tension accompanied by linear marks, an arc, and a spiral graphic to illustrate the springy effect that it has. These 2D texts and symbols that appear throughout many different scenes in this 3D animation video are used to provide more clarity and contribute a more visually pleasing effect.
Provided with the client’s script, Trinity’s artists successful recorded the narration implemented by a Trinity animator – executing a clear, professional, yet warm and inviting tone. The upbeat background music was chosen by Trinity artists as well. This skill is valuable to clients because Trinity is able to produce well-rounded animations that are professional in all aspects, even sound, that can potentially benefit a client’s product.
Trinity artists top priority is always to help the client meet its goals, through the creation of top-notch marketing materials. This is successfully demonstrated through this instructional office chair animation. Through a realistic 3D furniture animation video, Trinity provides a unique experience that is not only extremely accurate but pleasing to the eye. Staging, lighting, background, textures, 2D graphics, and sound are all aspects that Trinity artists are skilled in and can provide creative input that can potentially help cultivate a client’s idea in the most beneficial ways.