City Animation: Touring Times Square
A New York Architectural Animation
Trinity’s Quintessential City Animation Brings Times Square to Life
In this city 3D model animation, Trinity and its clients, the Durst Organization and Jones Lang LaSalle, take on of the most iconic street scenes in America: Times Square between 42nd and 43rd Streets. Time Square is often described as the heart of Manhattan’s Theatre District. Nine historic theatres are located nearby on 42nd Street. The area took its name from the The New York Times newspaper and is best known for the enormous billboards that flash across the Square. Tourists will also l find Madame Tussaud’s just a stone’s throw away from the location shown in this city animation, as well as Ripley’s Believe it or Not Museum. It is estimated that as many as 330,000 people pass through Times Square daily, all under the watchful eyes of the Times Square Precinct of the New York City Police Department.
360-degree photographs of Time Square, serve as reference imagery for Trinity artists while creating this city animation.
Trinity artists started this city 3D model animation project by taking extensive 360-degree photos to capture a sense of the lively bustling activity of the area. The artists skillfully built in at least two major animated billboards which play high-definition movies in the initial scenes of this city animation. As the virtual camera moves forward we get a view of the pedestrian rest area in from of the retail space in question. Trinity artists added just enough pedestrian traffic to give the viewer an accurate sense of the activity in Times Square which still allows the viewer to see the details of the retail space.
The city 3D model animation was commissioned to demonstrate the potential commercial retail location the tenants had in mind for high-end retail. With the assistance of Trinity artist’s, the client designed an engaging retail interior which serves to entice pedestrians to come in and browse the merchandise. Trinity artists created original artwork for the interior of the retail store. They completed the city animation by creating realistically rendered clothing, shoes, and other products to line the shelves. This city animation brings home the message that this location could be the destination of a prosperous, upscale retail outlet.