Fluid Animation-3D Beer Commercial

Realistic Fluid Animation of Beer

Animation is the way to go for marketing over filming, allowing for creative freedom while still creating realistic result. With the growth of realism in computer graphics, we are able to create a life-like fluid animation of Boulevard Brewing Company’s beer. The 3D beer commercial features a variety of Boulevard’s different beers, each with a unique angle and lighting. Cutting between the bottles and the pouring animation, the video comes to life with movement and the vibrancy of color contrasting with the dark background. In addition to movement and color, our animators utilize lighting to instill realism and draw the eye to the product.

Completely computer generated, this 3D beer commercial is an animation that was created by our artists on our machines. Focusing on the fluid animation, the emphasis lies in accurately simulating the liquid’s movement and natural foaming caused by pouring beer into a glass. Focusing on a photorealistic animation, a lot of attention was dedicated to how the beer is poured and the reactions the beer has with the glass. Additionally, to maintain a realistic representation our animators also included animated condensation on the glasses and bottles.

 Animation Elements Revealed

The animation elements revealed segment give a behind the scenes look at the creation of the video. This shows that our animators have total control over all aspects of the fluid animation. We utilize meshgrids and close-up shots so the view can see the attention to fine detail. Then we added textures and details to transition to the final 3D beer commercial. We hope that showing the elements behind the animation gives insight on what we do. The result is an informative video with a realistic advertisement and a demonstration of the artistic choices that our animators make.

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